The SL has long been a standard-bearer for the Mercedes brand. Flashy, sexy, fast, safe, luxurious, and exclusive -- it's all of the brand values rolled into one, minus a back seat. Since the original 300 SL launched in 1954, and really since the R107 SL launched in 1971,
the SL has represented all of Mercedes' best thinking crammed into one, four-wheeled place. Of course, the SLS AMG kinda monkey-wrenches the notion that the SL sits atop the brand, but no marketing strategy is perfect. Anyhow, the new SL (internally named R231) looks to be more of the same, and that same is good. It also looks -- to my eyes, at least -- like the most technically advanced chassis ever fitted to a production car.
2013 Mercedes-Benz SL-Class
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